Redefine Meat Showcases Its Innovative Plant-based New-Meat

Redefine Meat will be showcasing its New-Meat portfolio at Casual Dining 2022, marking its UK trade show debut. Visitors to Redefine Meat’s stand (CD381) will be able to sample a range of its premium plant-based options in dishes including, Redefine Beef Flank, Redefine Burger, Redefine Mince Beef and Redefine Lamb Kabab.

Redefine Meat has managed to obtain plant-based meat that can be served and sold by a diverse range of restaurants and wholesalers, including those famous for their quality meat. In the UK, wholesalers include high-end specialists Classic Fine Foods and diners can now enjoy New-Meat™ dishes at top London restaurants, such as German Gymnasium, Chotto Matte (Soho & Marylebone), Powerplant and Mr. White’s.

“With the demand for high-quality, sustainable plant-based meat options continuing to grow, we’re happy to be making our UK trade debut at Casual Dining to showcase our New-Meat range to senior foodservice decision makers. We’re looking forward to partnering with more restaurants, pubs, bars and hotels throughout the UK and increasing the availability of New-Meat™ to more chefs and restaurateurs and help them meet the high demand from meat-lover, flexitarian, vegetarian and vegan customers,” said Edwin Bark, senior VP at Redefine Meat.

Redefine Meat commercially launched its range of premium plant-based meat, including the holy grail of premium cuts, for the first time across Germany, the UK, and the Netherlands just last November. New-Meat provides chefs with unparalleled culinary versatility to incorporate plant-based, cholesterol-free meat that looks, cooks, and tastes like animal meat, into their menus.

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