SIMULATE, the company behind the NUGGS plant-based chicken brand, announced it has raised USD50m in a Series B funding led by SEVEN SEVN SIX, with participation from Chris & Crystal Sacca, NOMO Ventures, McCain Foods, Imaginary Ventures, and Day One Ventures. As such, SIMULATE’s total amount of funding reaches USD61m.
The company’s first product, NUGGS, is a pea protein-based “chicken” nugget the company launched through mail order two years ago. In March of 2020, SIMULATE launched its nuggets at retail, and in July 2020 it introduced its second product, the DOGGS faux hot dogs. SIMULATE has since expanded its lineup with SPICY NUGGS and DISCS (fake chicken patties), according to thespoon.tech. NUGGS are now available at more than 5,000 retail locations, and the company says it will add another 10,000 retail locations by the end of this year. SIMULATE says it will use the new funding to triple its team, speed up the development of new products, scale up manufacturing, expand its retail presence and expand internationally.