Solero Organic Fruit Bars Acquired by Crave Better Foods

Crave Better Foods announces the merger of Solero’s organic fruit bar business from Iris Brands into its operations. The merged businesses will operate out of Crave Better Foods’ home base of Connecticut. The terms of the combination have not been disclosed.

After their successful Talenti business was sold, Josh Hochschuler and Steve Gill launched Solero in 2017, offering a new, 100% organic experience.

“We are delighted to add the Solero business to our growing company,” David Clarke, CEO of Crave Better Foods said. “When we started Crave and relaunched Chipwich, our premise was there would always be consumer demand for strong brands made with elevated ingredients. Solero is a perfect example. Josh and Steve have built a business based on that same principle with products unique to the frozen novelty business. We are thrilled to be able to market Solero and Chipwich side by side, and in partnership with Josh & Steve, we will leverage our innovative plans for the future. This combination will bring scale and enhanced opportunities in the frozen novelty space.”

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