Survey Reveals Americans’ Frozen Treat Preferences

frozen treat

Statista has partnered up with premium wafer and confection brand, Loacker, to survey American consumers on their frozen treat preferences.

With 85% of respondents revealing that they like to invest in feel-good activities at least once each week, “enjoying good food and snacks” appeared among the country’s top three pastimes. Evaluating frozen treat consumption in the context of it bringing some extra goodness into consumers’ everyday lives, the questionnaire uncovered a wide range of data that was further broken down into regional, demographic and even start-sign based trends.

According to the results reported by Statista, when enjoying frozen treats such as gelato, ice cream, and ice pops outside the home, 81% of Americans like to share the experience with family or friends. 79% of consumers love flavor combinations, including adding salty, tangy and spicy additions to a sweet treat.

The survey also showcased preferences per state. Based on the data, Californians are the most likely to love a frozen treat in a cup, while Texans prefer dairy-based frozen treats more than other Americans. New Yorkers are more inclined to choose a crunchy topping for their frozen treat and Illinoisans add a sauce more frequently than others.

Millennials are a consumer category that stands out. 39% of this category will buy their frozen treats from a specialized store. Half as many baby boomers will do the same. While 4 in 5 Americans will pick up frozen treats at the supermarket, ice cream shops are especially popular among younger consumers.

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