private label

Frozen Sales Bolster Private Label Growth in Q3 2019

November 8, 2019

Private label frozen and beverage segments are outpacing total category and national brand sales in Q3 2019, a recent IRI Consumer Connect Survey has revealed. According to the study, overall private brand dollar sales in the U.S. grew 3.8% in 2019, twice the rate of national brands. IRI examined how such shopping behaviors and attitudes […]

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