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Frozen Sales Bolster Private Label Growth in Q3 2019

November 8, 2019

Private label frozen and beverage segments are outpacing total category and national brand sales in Q3 2019, a recent IRI Consumer Connect Survey has revealed. According to the study, overall private brand dollar sales in the U.S. grew 3.8% in 2019, twice the rate of national brands. IRI examined how such shopping behaviors and attitudes […]

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