News
Aryzta North America Names Two New Executives
Arytza North America has appointed two new executives: Christine Prociv and Tuan Nguyen. Prociv has joined Aryzta as vice president of marketing and innovation to lead the La Brea Bakery […]
marketing
News
Key Technology Appoints New Marketing Communications Manager
Key Technology has announced the promotion of Shayla Wentz to Marketing Communications Manager. Wentz is responsible for managing advertising, public relations, tradeshow exhibits and other marketing initiatives that build awareness […]
News
Frozen Potato Brands Ramp Up NPD
Frozen potato brands are increasing their new product development: as part of this greater focus upon provenance, market leader Lamb Weston launched a new range of frozen potato products under […]
Trends
Marketing & Branding: Ice Cream Leads the Way
Innovative marketing activity is especially apparent within the ice cream category, reports Jonathan Thomas. Marketing remains as important as ever in the frozen foods industry. With competition from other sectors […]
Interviews
The Frozen Food Month Concludes 33rd Edition
The National Frozen & Refrigerated Foods Association (NFRA) in the US has celebrated March as the Frozen Food Month. In this interview with Julie Henderson, vice president Communications with NFRA, […]
News
Europe Remains the Largest Frozen Food Market
In 2014, the value of the global frozen food market was estimated by research company Persistence Market Research (PMR) to be at USD126,1bn, a figure anticipated to reach USD156,3bn by […]