Tesco Introduces Range of Prepared Frozen Fruit


Tesco has launched the first ever frozen prepared versions of fruits and vegetables, that the retailer says will save shoppers time, and help them cut down on food waste in the home, by allowing them to use only what they need and keep the rest in the freezer.

The range consists of four fruit and vegetable items, which have become popular recently in recipes and health drinks: Pomegranate seeds, Coconut, Beetroot and Watermelon.

Tesco frozen food buyer Marianne Aitken explains: “Anyone who’s ever tried getting the seeds out of a pomegranate to add outstanding flavor to a salad or tried breaking open a coconut will know how fiddly it can be. Our new frozen range is a delicious and hassle free way to help assemble that eye-catching dish. Frozen fruit options are becoming increasingly popular with shoppers, who are looking for simple ways to eat a wide range of fruits, without the preparation time associated with fresh varieties.”

According to the retailer, in the last year, demand for bags of ready prepared frozen fruit slices at Tesco has soared by 35% and the supermarket’s frozen smoothie range, which now includes veg and fruit mixes, have seen a near 100% sales increase in the last 12 months.

“Tesco works in partnership with its suppliers to help reduce waste, from farm to fork. These innovative lines contribute to helping reduce food waste in the home, and help towards Tesco’s commitment to help halve all UK food waste by 2025,” Tesco said.

All of the new frozen products come in easy to use re-sealable packs. The beetroot and coconut are already diced while the watermelon is in chunks and the pomegranate is seeded.

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