Tesco has announced a major revamp of its entire frozen food range. In a GBP1 billion plan, it plans to roll out hundreds of new frozen products across its UK stores. The move includes the debut of 54 new products in its Everyday Value line-up, which recently replaced the long-running Value budget line. Tesco CEO Philip Clarke said: “This is the first major relaunch of our frozen food in five years. It involves many of our own label items and brands. The frozen food manufacturers are particularly innovative."
Clarke stated that his turnaround plan was beginning to pay dividends and claimed Tesco had received strong customer response to its new products, extra staff investment and instore changes.