Anuga Asia has reinforced its commitment to holding the 17th edition of the trade fair, announcing it will be held in Bangkok from 22 – 26 September 2020. This year’s exhibition will be a ‘transitional event’ focusing on Thailand and its neighboring Asian countries. It will include several essential enhancements to reboot, such as the improved event website experience, enhanced pre-registration platform, and a brand-new THAIFEX – Anuga Asia Virtual Meet. Attendees can look forward to 5 show days, and unlike past editions of only a single day of opening to the public, there will be 2 public days to encourage local consumption and spending. A new pre-registration platform will be available for visitors to print their own badges at on-site registration counters, with better managed queues and minimised crowds.
The trade show this year will include both online and offline elements with virtual options made available for selected event highlights. An improved event website has been set up for easy navigation for visitors to explore and discover more information on activities prior to, or during the trade fair. Activities such as the Future Food Experience+ will be returning as a fully digital experience, where selected panel discussions will be conducted via livestream sessions or pre-recorded webinars.
“Post-COVID-19, the F&B industry will be presented with new options for growth and success. We want to provide industry professionals with the right opportunities to lead this change and quickly build back their business. THAIFEX – Anuga Asia aims to provide a safe venue for all our stakeholders, enabling them to fully engage with each other and connect with the right partners to kick-start these discussions,” organizers of THAIFEX – Anuga Asia said. Thailand has seen many positive developments in its recovery from COVID-19, ranking 2nd globally and 1st in Asia in the Global COVID-19 Index. As a result, the country has entered Phase 5 and has opened all domestic borders. It will also be the first APAC nation to re-open its borders to travellers and businesses through the creation of ‘travel bubbles’, which will welcome foreign visitors from selected countries that have managed to contain the outbreak.