THAIFEX World of Food Asia Becomes Even More Focused

The professional F&B trade fair THAIFEX World of Food Asia, returning this May 20-24 at the IMPACT Exhibition and Convention Center in Bangkok, has extended its exhibition area by 15%, as well as the number of participants, both international and local, by 10%.The event expects over 35,000 visitors and 1500 exhibitors to Southeast Asia, representing 35 countries, with a showcase of 34 country and regional pavilions. Under the umbrella of THAIFEX – World of Food Asia, the organizers, Koelnmesse, will also be hosting approximately 300 exhibitors for World of Coffee & Tea, World of FoodService and for World of Seafood.

“THAIFEX – World of Food Asia remains committed to inviting the best of the best to be part of this annual industry gathering. New country groups – Germany, Mexico and Turkey – bring their finest to Asia,” said the organizers. “Germany, represented by Ministry of Agriculture, will be bringing agricultural produce unique to the German culture, while Mexico, led by Mexico’s Commission of the Ministry of Agriculture will be focusing on processed food. Turkey, being the 3rd Partner Country, will showcase both fine food and seafood products. Its rich aquaculture will feature companies with seafood products of Mediterranean species and freshwater farming varieties, and the fine food companies will be focusing on confectionery, flour, pasta, beef products amongst others,” the organizers added.
Jointly-held eventsTogether with the main professional exhibition for food and beverage professionals, THAIFEX – World of Food Asia will also host some of the most relevant business-to-business co-located events, meant to bring added value to the manifestation. Among the relevant happenings taking place in May, there will be the following:
Global Chefs Challenge: THAIFEX – World of Food Asia will be hosting the culinary world’s most prestigious competition – The Worldchefs Global Chef Challenges. Visitors can expect a remarkable display of expertise as chefs compete in three categories – the Global Chefs, the Global Pastry Chefs and the Hans Bueschkens Young Chefs Challenge. Expect nothing but the best as chefs vie for the opportunity to represent their countries at the Worldchefs Congress 2016 in Athens.

Thailand Ultimate Chef Challenge: Held in the new wing of THAIFEX – World of Food Asia, this annual competition is a favorite with visitors. Employing an open kitchen concept, all challenges are held in full view of spectators, and is bound to enhance the sensory experience and encourage creativity.

Asian Food Franchising Forum: With an illustrious panel of speakers, this forum brings franchisors, franchisees, licensees, and entrepreneurs together for an intensive session on the latest developments and opportunities in the food franchise industry.

Boncafe Training Sessions: Coffee professionals can look forward to training sessions with trainers from the Academy, who will be holding training sessions during THAIFEX – World of Food Asia.

SCAE Certified Coffee Trainings: Food safety and high preparation standards inspire consumer confidence. SCAE trainers will be holding training sessions to educate participants on the SCAE standards, and share how they contribute to and maintain coffee excellence around the world.   

The event has also launched THAIFEX, the official exhibition app, designed to be the savvy visitor’s exhibition assistant. It is fully loaded with the complete exhibition directory, along with convenient categories that only include relevant exhibitors. The “Favorite” function also makes it easier for visitors to narrow down the exhibitors they want to visit.

”The lateral growth in the number of exhibitors and hall space, and the vertical growth in the depth of our supporting programs is a testament to the incredible level of the confidence the industry has in this show as an important trade event. THAIFEX-World of Food Asia has successfully created an optimal business platform for opportunities within Thailand, as well as the international market. We are certain that the diversity in programmes will allow both exhibitors and visitors to find countless opportunities to network and build new partnerships.” says Michael Dreyer, Vice President Asia Pacific, Koelnmesse Pte Ltd.