The “World of Private Label” Expands Concept

This year’s “World of Private Label” trade show, organized by the Private Label Manufacturers’ Association (PLMA) will expand its exhibition space as well as one of its yearly highlights, namely the PLMA Idea Supermarket, which will have a much larger space for exhibiting new products, concepts and innovation pertaining to own labels.

By Dan Orehov

The trade show, which will take place this May 24-25, will relocate The Idea Supermarket in the Elicium building of the RAI Exhibition Center in Amsterdam, The Netherlands, in order to feature three new information areas: one will focus on the latest developments in product ingredients and another provides important information on packaging and packaging materials. A third area in the Idea Supermarket shows creative television commercials that retailers are using to promote their own brands.

PLMA President Brian Sharoff, said: “The expansion of Idea Supermarket reflects the growth and increasing complexity of private label. Retailers and suppliers must now be aware of the latest innovations in product ingredients and packaging materials in order to satisfy consumers and meet the competition. In addition, retailers today are effectively using television commercials to promote their brands and tell consumers about the quality and value of their private label ranges.” 

Frozen Food on the List

This year’s trade show is expected to attract more than 11,000 buyers and visitors from more than 110 countries, who will have the opportunity to visit more than 2,400 exhibiting companies. The exhibitors are manufacturers and suppliers of fast-moving consumer goods from over 70 countries. The exhibition area covers 12 exhibit halls in the RAI, divided over two main complexes. The Europa Complex is devoted to food products, while the Holland Complex has exhibitors displaying non-food products. The RAI’s Parkhal accommodates both Food and non-Food exhibitors.

“Products on display include fresh, frozen and refrigerated foods, dry grocery, and beverages as well as non-food categories, including cosmetics, health and beauty, household and kitchen, auto aftercare, garden, and housewares and DIY. Featured on the trade show floor are nearly 60 national and regional pavilions, promoting their countries and spotlighting the products they make,” said the organizers. 

Salute to Excellence Awards

Idea Supermarket also will display winners of PLMA’s 2016 International Salute to Excellence Awards for outstanding private label products. For the first time, International Salute to Excellence Awards will be given for private label wines. In addition, visitors to Idea Supermarket can see private label ranges from more than 60 retailers around the world displayed on gondolas. Another attraction is the New Product Expo, which showcases the latest innovations of this year’s exhibitors.

One day before the Trade Show floor opens, PLMA offers a special seminar program. In one of the presentations, Nielsen will provide an overview of the latest country-by-country market share data. Admission to the seminar is complimentary to all registered visitors and exhibitors. The seminars will be presented in the Forumzaal at the RAI on Monday 23 May. Presentations are translated into English, French, German, Italian and Spanish.

“PLMA’s “World of Private Label” is the world’s largest trade show for private label. The theme for this year’s event is “Private Label is People,” highlighting the private label experience of the manufacturers and retailers who will be attending,” concluded the organizers. For more information please click here.

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