TUTTOFOOD is preparing for a major expansion in 2026, with organizers projecting more than 100,000 professional visitors when the exhibition returns to Milan from May 11 to 14.
With 80% of exhibitors already confirmed — 30% of them from outside Italy — participation is expected to increase by 15–20% compared with prior editions.
Positioned as Southern Europe’s leading food business platform, the event has steadily expanded its international footprint. Organizers report representation from more than 70 countries for the upcoming edition, underscoring its role as a crossroads for producers, distributors and buyers across global markets.
The 2025 edition marked a turning point. The exhibition drew 95,000 professional visitors from more than 100 countries, including 3,000 international top buyers, and hosted 4,200 exhibiting companies from roughly 70 countries — nearly doubling figures from earlier iterations. Among the most prominent participating nations were Spain, Poland, Germany, the United Kingdom, France, China, the US, Canada, the Netherlands and South Korea. The presence of numerous Trade Promotion Organizations further reinforced the show’s standing on the European trade fair calendar.
Organizers say the event’s international reach has been amplified by cooperation between Fiere di Parma, which hosts the exhibition, and Koelnmesse. The partnership integrates TUTTOFOOD into a broader trade fair ecosystem that alternates with Anuga, strengthening its positioning as a global marketplace.
Six months ahead of the 2026 gathering, early confirmations from 34 countries — including Spain, Turkey, Poland, Greece and France — point to sustained international demand and a strong pipeline of commercial activity across exhibition pavilions.
A central component of the 2026 edition will be an expanded Buyers Program developed in cooperation with Italian Trade Agency. The initiative is expected to convene more than 3,000 senior national and international professionals selected to maximize high-value business matching. Participants will include leading Italian retail chains, supermarket operators, cash-and-carry groups, discount chains and foodservice professionals representing key nodes in the distribution chain.
International buyers are expected from across Europe, the Middle East, North and South America, the ASEAN region, China, Japan, Taiwan and South Korea, with additional participation anticipated from Oceania, South Africa and Central Asia. Organizers are placing particular emphasis on the foodservice sector, targeting decision-makers from restaurant chains and hotels, while expanding focus on onboard catering to encourage cross-sector dialogue.
The 2026 edition will also introduce a redesigned exhibition layout aimed at improving accessibility and product discovery. Italian and international exhibitors will be displayed side by side across 90,000 square meters of net exhibition space — 15% more than in 2025 — distributed across 10 pavilions. Two multi-level structures will anchor a packaged food hub designed to guide visitors through interconnected segments of the food industry.
From dairy and deli products to frozen foods, seafood and proteins, the show will span a broad spectrum of categories, with grocery products occupying a central position across multiple halls. Organizers say the upcoming edition will spotlight emerging and relatively underexplored agri-food segments that reflect evolving global consumer trends.
Among the featured areas will be a dedicated Beverage section hosting the fifth edition of Mixology Experience, where beverage pairing serves as a unifying theme. Additional spaces will focus on innovation in fresh and processed fruit and vegetable categories. A revamped Tutto Fruit & Veg area will assemble global product categories and trends, from fourth- and fifth-range offerings to exotic produce, berries and processed goods, supported by participation from specialized industry professionals.
A notable addition for 2026 is TuttoBio by Natexpo, a new pavilion dedicated to the organic segment, which continues to record strong growth across major distribution channels. Conceived as an international organic showcase, the initiative will gather certified producers from Europe and beyond. The project stems from cooperation between Fiere di Parma and SPAS, organizer of Natexpo, and is designed to combine supply-chain storytelling, product innovation and professional networking within a single platform.
The exhibition experience will be rounded out by thematic spaces devoted to bakery and snacks, confectionery and coffee, highlighting the breadth and diversity of packaged food worldwide. Organizers say the streamlined configuration is intended to enhance navigation while reinforcing TUTTOFOOD’s role as a central meeting point for global food commerce.
Find out more at: https://www.tuttofood.it/en/