Vegetables, Fruit & Green Herbs – Pro-Health and Against Waste

A larger number of consumers begin to realize that frozen produce is just as healthy as fresh, so more varieties are now available, and producers offer a larger range, to satisfy increasing demand from health-conscious shoppers

Across Europe, numbers of people opting for a vegetarian diet, or part-vegetarian, is rising. However, in Eastern Europe, once behind the Iron Curtain, meat is still predominant in diets.  

Country highlights
• Belgium – has first city in the world (Ghent) with a weekly “veggie day”.
• France – the government’s Décret 2011-1227 has outlawed the serving of vegan meals at any public or private schools. Anecdotal data surmises that 2%.of population is vegetarian.
• Germany – Institut Produkt und Markt, says 9% of the population is vegetarian.
• Italy – European Vegetarian Union says over six million vegetarians (highest rate in EU). live in the country.
• Netherlands estimated 4.5% of the Dutch population doesn’t eat meat. Part-time vegetarians grew rapidly as well: around 3.5 million Dutch citizens abstain from eating meat a few days a week.
• Poland – survey carried out by Lightbox in 2013 found that approximately 3.2% of the population is either vegetarian or vegan. 
• Russia – food is meat-based, and fast food such as McDonald’s and KFC are becoming quite popular in Russia, so vegetarianism is not very widespread. Sources have implied that it is growing but the numbers are still small compared to Western nations.
• Spain – sources estimate that there ...

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