White Castle, the iconic American fast-food pioneer known for blending restaurant tradition with consumer packaged goods, is rolling out a new addition to its frozen lineup that combines two enduring favorites: bacon and cheese.
The new Cheddar Bacon Cheese Slider aims to deliver a flavor-packed twist on the classic Slider, debuting exclusively in the brand’s latest 16-count Cheese Sliders Variety Pack.
Crafted with 100% beef, steam-grilled onions, and the chain’s signature steamy bun, the Cheddar Bacon Cheese Slider features a melty slice of cheddar infused with real bacon pieces—a first for the White Castle frozen portfolio. The product taps into a growing appetite for cheese-forward snacks, a trend reflected in Mintel’s US frozen snacks market report, which highlights continued consumer demand for cheese in at-home snack options.
The new Slider joins two established fan favorites in the Cheese Sliders Variety Pack: six Jalapeño Cheese Sliders and six Classic Cheese Sliders, alongside four of the new Cheddar Bacon Cheese variety. The assortment is currently available in Walmart stores and is set to expand into freezer aisles at additional retailers in the coming months.
“With the new Cheddar Bacon Cheese Slider, we’re serving up bold flavor with a crave-worthy twist,” said Jamie Richardson, vice president at White Castle. “Exclusively available in our new 16-count Variety Pack, this new Cheddar Bacon Cheese Slider combines two fan favorites, cheese and bacon, to satisfy a full household of tastes whether you’re snacking or feeding a family of Cravers. It’s convenience, variety and flavor all packed into one freezer-friendly box.”
By continuing to innovate within its frozen foods category, White Castle strengthens its position as a legacy brand with a modern edge, leveraging nostalgia while meeting the evolving preferences of today’s convenience-driven consumers.
Find out more at: https://www.whitecastle.com/