Yearsley Takes 60 Years Diamond Anniversary Literally

Diamonds are forever…or so the song goes. And as frozen food specialist Yearsley Group continues with its big diamond anniversary year, they are thrilled to reveal their special 60th liveried vehicle. Decked out in a “diamond” livery, both unit and trailer are bound to make a statement as they travel up and down the UK making deliveries to retailers, foodservice and manufacturers from each of Yearsley Group’s 12 depots.

The idea for the design came from employee Adam Hepton who, whilst mainly selling seafood and fish for IcePak, also “fuels” his passion for wagons by driving for the company occasionally at weekends.

Once the design was approved the next task was to determine who of over 300 drivers employed by Yearsley Group should drive it. The company has a strong driver retention level with 23% of drivers having been with the company for over 10 years, but based on length of service, exemplary attendance record and shift pattern, Craig Wells an employee of 20 years was given the enviable task of driving the vehicle up and down the country.

Craig said, “I am very excited at the prospect of driving this one-off truck. I love driving and taking care of my vehicle and I am looking forward to it being admired on the road. By visiting you can see where I will be each day and what the diamond vehicle has been up to.”

The 60th wagon will be very busy this year, as well as its usual deliveries it will be attending carnivals, visiting all Yearsley Group depots, showing at Truckfest and being guest of honour at the spectacular Gala Dinner for 900 employees which will be held in June.

Managing Director Harry Yearsley commented, “We are thrilled with how the wagon looks and are sure it will stand out on the roads. This special vehicle is just one of many things planned for 2015 to celebrate our diamond year. Other events are that every employee with get an extra day’s holiday on their own birthday and during the year Yearsley Group are also planning to raise GBP60,000 for various charities both local and national, throughout the UK.

Established in 1955 and headquartered in Heywood, near Manchester, frozen food specialist Yearsley Group has more than 1,200 employees, an annual turnover of around £172m and operates two separate divisions: Yearsley Logistics and Yearsley Food. Yearsley Logistics is the country’s largest provider of frozen food logistics. With 13 depots across the UK creating a national cold chain network, Yearsley Logistics offers a 360,000 pallet storage capacity for manufacturers, importers and retailers in the frozen food sector, with a 300-strong fleet of temperature controlled vehicles providing three-day, next-day and just-in-time delivery options. It also offers ambient and freight forwarding services.

The Yearsley Food division wholesales a full range of frozen products through Yearsley Food Sales, Belfield and IcePak.With more than 40 years’ experience, Yearsley Food Sales has a dedicated team of 30 sales advisors, helping customers in retail, catering, public sector institutions and the export market access its comprehensive range of competitively priced products.

Belfield offers exclusive imported products, supplying private label and branded goods to major retail and food service multiples, and manufacturers. IcePak is Yearsley Food’s specialist seafood importer. Working with suppliers overseas, IcePak sources a range of seafood products from whole and filleted fish, to fresh, battered and breaded prawn and squid products. Customers include restaurants, wholesalers, independent retailers and seafood specialists.
An industry recognised organisation, Yearsley Group has BRC and ISO 14001 accreditations and plays an active part in the British Frozen Food Federation, FSDF and the RHA.

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