Birds Eye Expands ‘Bake To Perfection’ Range

Birds Eye has announced the upcoming launch of a new ‘dual cook’ format for its Bake to Perfection range this autumn. The brand also announced the addition of two new variants, single packs and a new pack design for the range. The ‘dual cook’ method uses a ‘Bake Perfect Bag’ will allow consumers to cook products in the range in less than five minutes in the microwave or oven. The brand is also adding two new products to the range – Winter Warming Hake Fillets with a Cheese & Leek Sauce, and Wild Pink Salmon Fillets with a Sweet Chilli & Ginger Sauce. Both will be made available from October this year. Additionally, Birds Eye will introduce the first single-portion packs under the range, for variants such as Cod Fillets with an Olive Oil, Rosemary and Tomato Sauce and Wild Pink Salmon Fillets with a Lemon & Herb Sauce.