Vitafoods Europe is set to return as a market-leading SMART event this summer, combining popular in-person attractions with a lively online program designed to inspire nutraceutical professionals around the world. Attendees will be able to access the online platform a week before the live event (2-13 May) to watch exclusive insight-lead content and use the data-driven matchmaking tool to conduct virtual meetings, according to a press release. Plus, the platform and SMART technology enable them to plan their visit to Geneva and set up in-person meetings in advance to ultimately enhance their experience and maximize their time at the event between May 10-12.
“With over 22,000 virtual and in-person attendees, Vitafoods 2021 was a huge success, despite the challenges of the ever-changing COVID-19 situation in the build-up to the event’s return. Now, Vitafoods Europe is back for 2022 – at its usual May timing – providing opportunities for collaboration in ways that could only have been dreamed of when the exhibition started back in 1997,” Chris Lee, managing director at Informa Markets said. “Not only do we have a truly exciting agenda, but our enhanced SMART event is designed to increase connectivity and enhance the in-person experience. By allowing the industry to connect ahead of the event, for example, to set up virtual meetings as well as plan face-to-face meetings in Geneva, we’re enabling everyone to expand their global network and make the most of their time at Vitafoods Europe.”
With an agenda exploring market trends, regulatory complexities, packaging and labeling challenges, and more – including women in nutraceuticals and sustainability – the SMART event will provide opportunities to network and explore the latest industry trends and innovations both online and in-person. Highlights of this year’s event include extensive expert presentations across 4 theatres – featuring the Main Stage, powered by Vitafoods Insights, Life Stages, New Ingredients, and Probiotics theatres, with over 90 hours of content available across the whole event; tailored networking opportunities – enabled by an intelligent data-driven matchmaking service, the SMART event allows visitors to find and connect with potential partners both in-person and online; innovation tours – available in video and audio format to enable visitors to discover the cutting-edge ingredients, formulations, products and services on offer at the show; and themed Resource Centres – including the New Ingredients & Products Zones and, as well as the Omega-3 and Probiotics Resource Centres.