California-based Impossible Foods has launched two new products in grocery stores – Impossible Chicken Nuggets Made From Plants: Wild Nuggies and Impossible Sausage Patties Made From Plants.
Wild Nuggies feature the same taste as the popular original Impossible Chicken Nuggets Made From Plants but come in the shapes of vulnerable and critically endangered animals to represent the wildlife at the core of Impossible Foods’ mission, according to a press release.
The new nuggets feature the shapes of a black rhino, Galápagos tortoise, polar bear, and right whale. They feature 10 grams of protein per serving, no cholesterol, 25% less total fat (11 grams vs. 8 grams per serving), and 40% less saturated fat (2.5 grams vs. 1.5 grams per serving) than the leading shaped animal chicken nuggets. Most importantly, they use 49% less land, 44% less water, and generate 36% less greenhouse gas emissions than animal-based nuggets, based on a Life Cycle Assessment. Impossible Sausage Patties Made From Plants will, for the first time, bring grocery shoppers the same delicious characteristics of the company’s popular breakfast sausage patty found at Starbucks and Jamba. With 6 grams of protein per patty, the new convenient breakfast patties are available in two flavors — savory and spicy — and contain 25%-35% fewer calories, 45%-55% less total fat, and 40%-50% less saturated fat than the leading animal-based sausage patties, depending on the flavor. Like all Impossible products, they use a small fraction of the water, land, and energy required to produce pork sausage patties.
“Our goal is to spark a conversation at the dinner table about how our food choices impact our planet, and how eating plant-based is the best way for kids to help combat the urgent threat of climate change and nature loss,” said Laura Kliman, director of new product development at Impossible Foods. “With our latest products, we’re showing kids and consumers that they can still have everything they love about meat, but without needing to consume any dead animals.”