Bansk Group, a consumer-focused private investment firm dedicated to building distinctive consumer brands, announced that it has entered into a definitive agreement to acquire Red’s All Natural, a rapidly growing brand of clean-label frozen burritos and breakfast sandwiches in the US, according to a press release.
Red’s, a clean-label disruptor in the frozen burrito and breakfast sandwich categories, was founded in 2009. More than 20 distinct premium frozen burritos and breakfast sandwiches are available. Simple ingredients without artificial flavors, colors, or preservatives are used in its goods. In order to provide customers with the best possible experience, Red’s products are created by a chef recognized as a leader in the industry and hand-built in small batches at its own manufacturing facility in North Sioux City, South Dakota. This ensures consistent quality, better texture, and enhanced flavor. Retailers all throughout the country, including Sprouts, Albertsons, Costco, Kroger, Publix, Target, and Walmart, carry Red’s products.
Following the transaction’s completion, Red’s founder and CEO Mike Adair will continue to serve in that capacity. Adair will also hold a sizable minority stake in the company. Mike and the Red’s team will make investments in collaboration with Bansk to broaden distribution, raise customer knowledge and trial, and keep bringing interesting, excellent innovation to the frozen market.
“We are excited to partner with the Red’s team and support their next phase of growth,” said Brian O’Connor, senior partner and chief investment officer at Bansk Group. “With today’s consumers increasingly focused on clean, convenient eating options that offer dynamic flavor profiles, the frozen food market is ripe for disruption and Red’s is well positioned to capitalize on significant growth opportunities ahead. As longtime investors in the food and beverage space, we believe brands that achieve superior taste coupled with clean, nutritious ingredients and convenient formats can achieve sustainable long-term brand differentiation, ultimately resulting in winning market share.”
Find out more at: https://www.banskgroup.com/