Zuma Valley, a food brand dedicated to coconut products, announced that premier organic grocer Erewhon has made a strategic equity investment to help the company pursue its mission.
Zuma Valley’s current product line includes refrigerated whipped coconut cream, frozen coconut cream, and frozen coconut meat, which are certified USDA organic, Non-GMO Project Verified, gluten free, and kosher. The company sells to retail, food service, and manufacturing customers across the United States. Zuma Valley pure coconut has become a staple behind the scenes in innovative kitchen commissaries, for sweet and savory applications.
“At Erewhon, we taste thousands of new products every year. Zuma Valley is the best-tasting, purest coconut we have ever found. We are excited to help bring Zuma Valley products to more of the country and in additional product formats,” said Erewhon CEO Tony Antoci.
Erewhon was Zuma Valley’s first customer back in 2015 when Erewhon had only a single store. The investment represents a continuation of years of partnership between the two companies.
Zuma Valley’s organic whipped coconut cream is a hit, featured in Erewhon smoothies that are co-branded with celebrities and influencers, including Hailey Bieber, Kourtney Kardashian, and others. According to Erewhon CEO Tony Antoci, Zuma Valley’s whipped coconut cream retail SKU is one of the top 10 best-selling SKUs across all product categories in the entire store.
“Humans have been eating coconut for tens of thousands of years, and yet there is still huge untapped potential in the amazing coconut palm. We have several innovative coconut-based products in the pipeline that we look forward to launching at Erewhon,” said Julie Labin, founder, and CEO of Zuma Valley.
Zuma Valley sources its sustainably grown coconuts from the Philippines, where they are grown on and purchased direct from small family farms, and then fresh frozen. Over half of the energy used during packing and freezing is from renewable sources, including biofuel and solar.
Find out more at: https://zumavalley.com/