In this edition of Frozen Food Europe, we tried to focus on the ‘green side’: in the “Frozen vegetables and fruit market” topic, you’ll read about a survey revealing that 86% of people agree that having frozen fruits and vegetables makes it easier to eat more produce.
In the same survey, 83% reported that frozen fruits and vegetables help them to reduce food waste and save money due to the key attributes of frozen such as longer shelf life and the ability to prepare only what consumers need.
Additionally, 76% of respondents agreed that frozen fruits and vegetables help them eat produce that they otherwise may not know how to prepare. This indicates the rapidly growing consumer inclination toward the consumption of frozen fruits and vegetables.
We then move to the “Plant-based, Vegan & Vegetarian” topic, where Mintel data shows that more than 75% of Germans aged 16 to 24 routinely consume plant-based foods. Nevertheless, the current economic downturn has led to a decline in some client interest.
After a significant surge, the market is today facing a temporary barrier. Consumers are starting to worry about their financial condition, which makes them less likely to purchase expensive plant-based meat replacements.
Finally, in our “Nutrition & Ingredients” topic, Jonathan Thomas explains why the per capita consumption of fruit is considerably lower further east in countries such as Russia (80.3 kg) and Poland (63.2 kg). At almost 182 kg, per capita consumption of fruit is especially high in the US.
It is also important to mention that you learn more about the plant-based category and alternative proteins in this year’s first Frozen Food Dossier, which focuses on the above-mentioned themes.
What is your take on the evolution of this market moving forward? Let me know at bogdan.angheluta@trade.media