The consumption of fruits, vegetables, mushrooms, and green herbs is crucial for a balanced diet. While fresh produce is commonly preferred, frozen alternatives offer numerous advantages. By MarketsandMarkets
The quick-freezing method facilitated the preservation of foods’ taste and texture, increasing its consumer appeal, which became the upcoming industry’s USP leading to the establishment of the frozen fruits & vegetables industry as we know it today.
According to an article published by the American Frozen Food Institute (AFFI) in November 2022, a survey found that 86% of the more than 1500 people surveyed agreed that having frozen fruits and vegetables makes it easier to eat more produce.
In the same survey, 83% reported that frozen fruits and vegetables help them to reduce food waste and save money due to the key attributes of frozen such as longer shelf life and the ability to prepare only what consumers need. Additionally, 76% of respondents agreed that frozen fruits and vegetables help them eat produce that they otherwise may not know how to prepare. This indicates the rapidly growing consumer inclination toward the consumption of frozen fruits and vegetables.
Moreover, technological advancements in the cold chain industry have also contributed to the expansion of the frozen fruits, vegetables, mushrooms, and green herbs industry in recent years. Innovations in freezing technology, such as quick freezing and cryogenic freezing, have significantly improved the quality and texture of frozen products by minimizing ice crystal formation. Furthermore, state-of-the-art packaging materials and vacuum-sealing techniques have extended shelf life while preserving flavors and nutrients.
The following snapshot shows the market for frozen fruits & vegetables. It indicates that the demand for frozen fruits, vegetables, mushrooms, and green herbs is poised to rise significantly. It is being driven by the sustained and growing popularity of convenience and R-T-E (Ready-To-Eat) meals, which in turn reflects their high demand.
Technological advancements have revolutionized the frozen foods market, impacting every stage of the value chain. Digitalization and automation have streamlined production processes, ensuring consistency and efficiency. In logistics, temperature-monitoring systems and GPS tracking in refrigerated vehicles enhance the cold chain, reducing wastage and ensuring product integrity.
These technological advancements are not only enhancing product quality and safety but also addressing sustainability concerns by reducing food waste, improving energy efficiency, and exploring innovative packaging materials. Overall, technology is a driving force behind the evolution and growth of the frozen fruits, vegetables, mushrooms, and green herbs industry.
To read the entire article, please access your complimentary e-copy of Frozen Food Europe March-April, 2024 issue here.