In a move set to reshape the landscape of international trade fairs, Informa Markets and Ipack Ima S.r.l. have announced a groundbreaking strategic alliance.
The agreement, signed several months ago but only recently made public, aims to enhance global promotion and cross-selling activities for their respective trade fair portfolios.
Informa Markets, a world leader in the trade fair industry, brings its renowned Propak and Fispal platforms to the table. Ipack Ima, a joint venture between Ucima and Fiera Milano and a benchmark for process and packaging exhibitions, contributes its portfolio of specialized trade fairs.
The partnership is designed to ensure a global presence for trade fairs focused on processing and packaging technologies, as well as packaging materials. Key target sectors include the food industry, with particular emphasis on grain-based foods and liquid food beverages, alongside the pharmaceutical sector.
As part of the alliance, both parties have embarked on a collaborative communication strategy to enhance the visibility and value of their partnership. Ipack Ima will organize seminars and conferences on industry-related topics, particularly those concerning packaging, processing, and materials, which are of strategic interest to Informa.
On the commercial front, the two companies have agreed to create an integrated, interconnected platform. This initiative aims to boost visibility in international markets and offer comprehensive opportunities for expansion and growth on a global scale.
For Ipack Ima, this alliance represents an opportunity to further solidify its global position as a reference point for the technologies it specializes in. With Informa’s support, Ipack Ima expects to enhance the presence of exhibitors from strategic markets such as India and the United States. The company also aims to strengthen its penetration in key European countries including France, Germany, Spain, the Netherlands, and Belgium, complementing its established sales network.
Simultaneously, Informa Markets stands to benefit from Ipack Ima’s strong presence in the Italian and Turkish markets, potentially facilitating the acquisition of new exhibitors for its extensive exhibition network.
This strategic alliance between Informa Markets and Ipack Ima marks a significant development in the trade fair industry, promising to deliver enhanced value to exhibitors and attendees alike across the global packaging and processing sectors.
Find out more at: https://www.ipackima.com/