The J.M. Smucker Co. has announced the promotion of John Brase to President and Chief Operating Officer, effective April 30, 2025, a move that signals the company’s continued focus on strategic growth and operational excellence.
In his expanded role, Brase will maintain oversight of several major business segments, including US Retail Coffee, US Retail Frozen Handheld and Spreads, US Retail Pet Foods, and Sweet Baked Snacks. He will also continue to lead the International and Away from Home divisions, in addition to heading the company’s Sales, Operations, and Supply Chain functions.
With the promotion, Brase’s responsibilities will broaden to include external engagements and participation in key industry associations, efforts aimed at enhancing Smucker’s influence across its various constituencies. He will continue to report directly to Mark Smucker, Chair of the Board and Chief Executive Officer.
“This promotion acknowledges the breadth of John’s responsibilities and the positive impact he’s had on our business performance over the past five years. It also supports the ongoing development of our executive talent, as we continue to position the organization for long-term growth and success,” said Mark Smucker.
Brase, who has served as COO since 2020, brought to the company more than 30 years of experience in the consumer goods industry upon his arrival. His background spans brand management, business operations, manufacturing, marketing, and sales—expertise that has proven critical in shaping Smucker’s trajectory in recent years.
Since joining the company, Brase has played a pivotal role in refining both strategic vision and operational execution. His leadership has been characterized by a focused approach to brand growth, organizational simplification, and performance-driven management. One of his most notable contributions was helping to establish the company’s Transformation Office, a key initiative that has delivered substantial cost savings and productivity gains. These efficiencies have bolstered the company’s bottom line while freeing up capital for further investment in its core business.
“The Smucker portfolio is synonymous with everyday brands consumers love, and I’m incredibly energized to take on these additional responsibilities and to continue to work closely with Mark and the entire team as we further advance our strategy and build on our key growth platforms,” said Brase.
The move comes as Smucker continues to adapt to evolving consumer trends and marketplace dynamics, reinforcing its commitment to long-term growth through leadership continuity and operational discipline.
Find out more at: https://www.jmsmucker.com