Applegate Farms, LLC, the leading U.S. brand in natural and organic meats, is expanding its frozen chicken lineup with the debut of APPLEGATE NATURALS Lightly Breaded Chicken Tenders and Lightly Breaded Popcorn Chicken.
The new products reflect the brand’s continued commitment to offering convenient, high-quality protein options that cater to evolving consumer preferences, particularly among those seeking gluten-free alternatives.
The Lightly Breaded line is crafted from whole cuts of white meat chicken that are Applegate Humanely Raised without antibiotics. Staying true to the brand’s clean-label promise, the new offerings are made with natural, minimally processed ingredients and feature a gluten-free rice flour coating that delivers a satisfying crispness and flavor without the heavy breading of traditional frozen chicken products.
Each serving offers 12 to 14 grams of protein and contains fewer carbohydrates and more protein than Applegate’s existing Gluten Free Chicken Breast Tenders, providing a nutritional edge that aligns with the demands of health-conscious consumers. Both new items are packaged in resealable family-size bags, underscoring the brand’s focus on convenience and practicality for households seeking quick meal solutions.
“Applegate’s Lightly Breaded product expansion fills American’s hunger for more delicious, easy-to-make protein options available right from their freezer,” said Joseph O’Connor, President of Applegate. “With Lightly Breaded, we’ve dialed back on the breading for extra crispiness and continue to deliver the nutritious and high-quality chicken Applegate is known for. We know it’ll be a hit with chicken tenders and popcorn chicken fans — including those who are concerned with or sensitive to gluten!”
Applegate enters this segment with strong momentum. In the frozen breaded chicken category, the brand boasts a repeat purchase rate nearly twice the category average—a testament to its loyal customer base. The addition of the Lightly Breaded products brings the company’s total number of frozen offerings to 14, spanning natural, organic, and gluten-free lines.
With these latest introductions, Applegate aims to strengthen its footprint in the competitive frozen aisle, appealing to a growing market of consumers seeking both flavor and ingredient transparency.
Find out more at: https://www.applegate.com