sweetFrog Premium Frozen Yogurt is launching a summer promotion in partnership with the animated franchise Miraculous as frozen dessert brands continue leaning into entertainment-driven collaborations to attract family audiences and boost seasonal traffic.
The limited-time offering, available through 18 August 2026 at participating US locations, centers on a new flavor called Power Up Raspberry Macaron Frozen Yogurt. The company said the product is designed to align with the “hero-inspired” theme of the Miraculous brand, which features teenage superheroes battling villains in Paris.
The flavor combines raspberry notes with almond extract and is being positioned as a seasonal, experience-driven product intended to reinforce in-store engagement rather than purely functional menu expansion.
Alongside the new product, sweetFrog is offering color-changing spoons while supplies last and is running a Miraculous-themed sweepstakes aimed at increasing customer participation and repeat visits during the promotional window.
The collaboration reflects a broader trend in the quick-service dessert segment, where operators are increasingly using licensed intellectual property and limited-time offerings to differentiate themselves in a crowded frozen treat market.
Miraculous: Tales of Ladybug and Cat Noir follows two teenagers, Marinette and Adrien, who transform into superheroes to protect Paris from supervillains. The franchise emphasizes themes of confidence, friendship and self-belief, and has built a global audience among younger viewers.
sweetFrog said the promotion is intended to translate those themes into a retail experience, encouraging consumers to “Treat Yourself Like a Hero.”
The frozen yogurt chain operates more than 250 locations across over 25 US states and the Dominican Republic, offering self-serve frozen yogurt, ice cream, gelato and sorbet.
The company was acquired in 2018 by MTY Franchising USA Inc., part of MTY Food Group Inc., a global franchising organization with a portfolio of fast-casual and quick-service restaurant brands operating in about 35 countries.
Industry operators have increasingly relied on short-term collaborations and themed product launches to drive foot traffic and engagement, particularly during peak summer months when discretionary spending on frozen desserts typically rises.
Find out more at: https://www.sweetfrog.com