A Category That Keeps on Growing

With its many recipes and varieties around the world, pasta remains one of ultimate comfort foods, a quality which was highlighted during the past 2 years. Sales have gone up, regardless of consumer preference towards classic pasta or those using more innovative, such as cauliflower, and predictions show an upward trajectory for the years to come.

Statista’s figures predict that, after touching USD123bn in 2021, global sales of pasta will continue to grow by 2.35% per year over the next four years. For the current year, the largest global market is expected to be China, which is worth almost USD25bn. On average, each global consumer eats 7.7 kg of pasta and spends USD16.30 on it. According to data from Unione Italiana Food – partner of TUTTOFOOD – 2020 was a golden year for both domestic consumption and exports.

Over 50 million more packages were sold in the country, with peaks of around +40% in March and +10% between October and November, and exports grew by 16% to over EUR3.1bn. The US has become the world’s largest consumer of Italian pasta, thanks to a record +40%, overtaking France (+4.3%) and Germany (+16%). Great results also came from Great Britain (+19%) in spite of Brexit.

„In the past years we have noticed a shift in customer consumption choices, and definitely the outbreak of the COVID-19 pandemic reinforced, and maybe accelerate, this trend,” Surgital representatives say. More aware of the impact that daily choices have on the environment, consumers are more and more looking for plant-based options both at home and in restaurants, they add. “With the increase in dietary restrictions and the customer’s attention increasingly focused on product quality, we have decided to integrate inside Laboratorio Tortellini®, a new pasta format, made from vegetables and legumes. Vegetable, peas and lentils linguine are a light and gluten-free version of the traditional Italian egg pasta, already suitable for a vegetarian diet. Perfect to complete your menu with a vegan and gluten free option, delicious, even for the most demanding palates.”

Surgital representatives argue that the reopening of the foodservice sector has certainly marked an important restart for the frozen pasta market. “Q1 of 2022 has certainly shown us the desire of all local businesses, to return to full capacity as soon as possible and make up for lost time. The current political tensions are certainly throwing various obstacles to achieving this goal, from the difficulty of recovering raw materials to the incredible level of inflation. The added value of the frozen product certainly put us in a more favorable position compared to fresh products, as the 24-month shelf life of many of our products allows the customer to work with greater serenity and better manage his investments in uncertain times like today.” Italy remains the main market for Surgital, source of 60% of the company’s turnover. The 2022 goal, however, is to increase the weight of foreign countries by strengthening the main markets which in Europe are France, Germany, England and Spain.

To read the entire article, please access your complimentary e-copy of Frozen Food Europe May-June, 2022 issue here.

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