It wasn’t only the fact that the wet weather across the world was going to see hikes in grain prices, but one thing this summer’s poor weather, allied to the credit crunch has done, is to make customers go back to their roots…and none more so than the British.
After a summer when Britain hosted the Olympics, and was en-fete for The Queen’s spectacular Jubilee, Britons are tending to look for old-fashioned food, such as Fish and Chips. The stores are taking full advantage of this reviving market, and now all have ready-cooked Fish and Chips in their Freezer cabinet. Fish is tops. Once Fish and Chips were a staple of the British diet; during World War II, fish, unlike meat and eggs, was one of the few sources of protein which weren’t rationed. The Government considered the take-away snack of Fish and Chips to be a morale booster, and therefore should be available whenever people needed a quick snack to lift their spirits. Consequently by the War’s end, when rationing finished and people were able to buy meat and other food that had been in short supply for nearly a decade, fish declined in popularity. Also, Religious leaders said congregations no longer had to eat fish on Fridays, so there was no compulsion to include fish in the diet.
But now fish is making a comeback,
• Scientists started to alert consumers to its health benefits
• Customers are told repeatedly by medical profession that fish is good for you
• And most importantly for sales, g...