Aldrup-based potato and frozen food specialist Agrarfrost was awarded the Deutschlandtest seal of “Germany’s most innovative company” in the frozen food category by Focus and Focus Money. The representative survey of Germany’s most innovative companies – carried out by the Institute for Management and Economic Research (IMWF) – is the largest survey of the perceived innovative strength in Germany.
Around 18.000 social media contributions to the approximately 5.000 companies with the largest number of employees in Germany were examined. The assessment is based on statements regarding the five subject areas of innovation, investment, research & development, new products, and technology.
For the family-owned company Agrarfrost, innovations are of great importance – most recently, the Lower Saxony brought the Minions 3D potato figures on the market. “We are very happy about the current award and see this as an incentive to continue to use our know-how and commitment for innovative further developments in our market segment in the future,” said Agrarfrost Managing Director Manfred Wulf.