Seizing on consumer demand in frozen meals, supermarket chain Albertsons has revamped its lineup of Own Brands entrees with 55 new items, from organic plant-based meals for the “flexitarian” to premium high-protein power bowls and more.
“We are in a new age for frozen meals. Shoppers deserve premium meals that deliver on dietary needs and indulgence. We have reimagined our frozen meal lineup with new formats to deliver on quality first,” said Chad Coester, SVP of Albertsons Companies Own Brands.
In partnership with the Plant Based Foods Association (PBFA), Albertsons Cos’ Own Brands team introduced new plant-based frozen bowls and plant-based meatless proteins, all of which are certified USDA-certified organic and contain the Plant Based Foods Association “Certified Based” seal.
First off, Albertsons has introduced the a range of frozen bowls and frozen meatless patties from O Organics®. Each of the bowls contain more than 11g of proteins each. The plant-based burgers, patties, and crumbles are made with soy, pea, and/or garbanzo beans.
Furthermore, the Signature SELECT brand was extended to include a new line of frozen bowls that include protein power bowls, global cuisine, and a twist on traditional favorites. The power bowls range from 280 to 400 calories, all delivering more than 20g of protein with limited carbs.
The Signature SELECT lineup includes recipes created by New York City-based chef Suji Park. For this partnership with Albertsons, Park created the bowls with clean ingredients that mirror how food is prepared in her restaurant, such as using pear as the sweetener in the beef bulgogi rice bowl.
What’s more, Own Brands also expanded its line of successful Signature SELECT breakfast sandwiches with six new coffee house-inspired varieties for an on-the-go meal including Signature SELECT Chicken apple sausage and egg croissant sandwich.
O Organics is also making its first foray into frozen breakfast solutions with two sausage products in resealable pouches, as well as high-protein breakfast bowls.
Lastly, Albertsons’ Own Brands continue to meet growing demand for cauliflower-based dishes, with new sides like cauliflower cheese bake (a twist on mac and cheese) and mashed cauliflower and garlic and chives (a spin on mashed potatoes). Each one-cup serving is under 130 calories. Open Nature also added to its successful line of cauliflower crust frozen pizzas with an uncured pepperoni variety.
Like all Own Brands products, the 55 new frozen products are available exclusively in Albertsons stores across the country.
