Alfa Pastry Exclusive Interview

Greek Alfa Pastry

At Anuga, I had the chance to interview Greek company Alfa Pastry on trends, the trade fair and product innovation.

What are some of the product innovations that you are showcasing at Anuga?

Some of our products innovations that we had at Anuga are Chicken Pie, which has a special new shape that makes it unique, with the crispiest and most delicious pastry sheet and a filling made from the finest Greek ingredients. And also, So Simple, thus, for the first time ever, Alfa gives you two thin, village-style pastry sheets kneaded with olive oil. No need to defrost, they come in their own baking tray, ready for the oven.

What are the trends that you have noticed for the segment of frozen products you are active in, both in retail and foodservice?  

We have noticed that more and more people use frozen products. They prefer products with healthy ingredients, tasteful and easy to cook. Alfa has tried and has succeeded to cover all these needs by its products. Furthermore, the Alfa family contains products for vegan consumers which can offer a tasty dish to everyone.

What can you comment on the consumer behavior related to your segment of frozen products?

People have started to use frozen products because they want to have the opportunity to eat something healthy without having to wait hours for the food to be prepared. Moreover, people know that frozen products don’t lose their healthy ingredients and they can be a high quality and tasteful meal.

What are your future expectations for the segment?

Market consecutively changes. Alfa family wants to understand consumers’ needs and to satisfy them.

Has Anuga met your expectations this year, regarding business opportunities?

Anuga meets our expectations every time. This year was better than ever before. We met and communicated with existing and new customers. We had the opportunity to show our new products and our  innovations.

Which is one of your most innovative products?

For the first time, Greek salad in a pie! “Kihi Greek salad” pies are made like no other pies: crispy fyllo pastry kneaded with extra virgin olive oil cradles wraps handpicked premium, wholesome and nutritional ingredients of the most popular Greek dish in the world. Unique in concept, quality and shape, they come in convenient packs of six custom wrapped pies, for extra versatility in storage and use. An authentic taste of Greece in a – ready to bake – proposal, that combines innovation, convenience and quality in a… pack. Alfa was awarded for its kihi Greek salad at the Anuga Innovation Show 2017.

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