Alimentaria Focuses on New Markets and Innovation

From 25 to 28 April, Alimentaria will celebrate its 40th anniversary at Fira de Barcelona’s Gran Via exhibition center with a commitment to consolidate its position as an international platform for the companies taking part. To achieve this, the show is increasing the number of invited international buyers who will take part in business meetings and other areas capable of generating export opportunities.


Furthermore, this year Alimentaria is introducing new sectors based on consumer trends in food and beverages, thereby bringing together the latest industry innovations. Gastronomy will also feature prominently, with the presence of the rising stars of Spanish haute cuisine.


“We want to be the quickest, most direct and effective means of accessing markets that offer opportunities to food companies and, above all, to support SMEs,” said Josep Lluís Bonet, president of Alimentaria and of Fira de Barcelona.


According to the organizers, Congelexpo, the area dedicated to companies in the frozen food business, will be one of the highlights of the event and will be included in the Restaurama area. Further, the event intends to facilitate contacts between international buyers and the 4,000 exhbiting companies from 70 countries, who will attend the trade show. It is anticipated that 140,000 visitors, 35% from outside Spain, will attend the show looking for business opportunities and to discover the latest innovations in the food and gastronomy sectors.


Alimentaria 2016 has reinforced its international buyers program, identifying and sending direct invitations to over 800 importers and key operators in the fields of distribution, retail and the HoReCa channel, from Latin America, Asia, the United States, Canada, Europe and the Middle East. For this initiative, the organization has increased its investment by 35% to raise the number of hosted buyers from the level achieved in 2014.


“The emphasis of this edition will be on internationalization, innovation, but also on doing business. We are working on the show becoming a major network for contacts and a driving force for opportunities so that companies and visitors can take full advantage of participating in Alimentaria 2016,” said J. Antonio Valls, Managing Director of Alimentaria Exhibitions.



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