Baker & Baker, one of Europe’s leading bakery manufacturers, has introduced the Victoria Muffin to the UK market, offering a fresh take on the beloved Victoria Sponge.
Designed to support businesses looking to boost spring and summer sales, the new muffin blends traditional flavors with modern convenience.
The Victoria Muffin features a moist, light vanilla sponge filled with strawberry jam and topped with sugar nibs and a rich buttercream infused with clotted cream. Free from artificial colors, flavors, and preservatives, the muffin is also egg-free and suitable for vegetarians.
“We’ve taken the ever-popular Victoria Sponge and developed a muffin which we think would get royal approval,” said Helen Sinclair, UK marketing manager at Baker & Baker. “The new muffin has been launched to help businesses drive spring and summer sales, with the product perfect for use with afternoon teas, through to those consumers who want a coffee and treat on the go.”
The Victoria Muffin, available as a thaw-and-serve product, is now a permanent addition to Baker & Baker’s growing portfolio. With a four-day shelf life, it is available immediately through foodservice and bakery wholesalers, catering to both hospitality businesses and on-the-go consumers.
Find out more at: https://bakerandbaker.eu/en_us/