Beyond Meat is launching a new plant-based burger called Cookout Classic, which will be available nationwide for a limited period of time. The burgers have 18g of protein per serving and are made with simple, plant-based ingredients with no GMOs, soy or gluten, according to a company statement.
“With summer grilling season underway, we are pleased to launch Cookout Classic value packs nationwide at our most affordable price point to date, enabling more consumers to Eat What You Love while enjoying the nutritional and environmental benefits of plant-based meat. This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers,” Ethan Brown, Founder and CEO of Beyond Meat said.
Beginning the week of June 22, the Cookout Classic will be available in the frozen section at retailers including Giant Foods, Lidl, Target, Walmart, and Westside Foods. Each fully recyclable carton packs 10 plant-based burgers offered at a price of USD15.99.