With levels of awareness around health and well-being growing when it comes to food, frozen food is in an ideal position to help tackle these concerns.
Brian Young, chief executive of British Frozen Food Federation
In my last column, I referred to research which has shown that freezing food within hours of it being picked from the ground can help lock in key nutrients. And, as well as providing key nutritional benefits, frozen food also offers competitive pricing compared to fresh food across the retail and foodservice sectors.
However, there is still more that could be done to help drive sales in the frozen food industry, with a recent poll from the FSA highlighting there were misunderstandings from consumers when it came to freezing and defrosting food. With the majority of professional chefs and caterers now stating that they use frozen food in their kitchens regularly, the real education must focus around changing consumers’ misconceptions about frozen.
In recent years frozen food businesses and brands have invested heavily in producing high-quality NPD across the retail and foodservice sectors. From products that have helped reduce food waste and preparation time to luxury items such as lobster tail, frozen food is able to effectively meet the requirements for almost everybody.
With the frozen food industry continuing to produce high-quality NPD across the retail and foodservice sectors, it is now more imperative than ever that frozen food businesses i...