Birch Benders Launches Keto and Organic Baking Lines

Birch Benders, the fastest-growing US pancake brand has launched a new line of keto-friendly and organic cake and brownie mixes, as well as two keto-friendly frostings.

Birch Benders offers a suite of products including frozen toaster waffles, paleo and keto pancake & waffle mixes, and microwavable snack cups.

All of the new baking mixes and frostings are made with clean ingredients and no added sugar. The keto-friendly line is also gluten-free and has less than 5g net carb per serving. The products will also be available at Target, Kroger, select retailers including Walmart starting in April for USD4.99 (organic mixes) and USD7.99 (keto mixes and frostings).

“For years, we have reimagined classic favorites with better-for-you alternatives, including our popular pancake and waffle mixes, and we’re thrilled to bring the Birch Benders magic into the baking aisle,” said Lucy Rand, vice president of Marketing at Birch Benders. “We believe that life is too short to not enjoy the foods you love most, and this new line is a great option for anyone who is balancing decadent desserts and better-for-you eating.”

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