US company Blue Bell showcased its newest ice cream, Cookie Dough Overload, containing three cookie dough flavors.
Cookie Dough Overload is a vanilla ice cream with hints of brown sugar, filled with chocolate chip cookie dough, peanut butter cookie dough, and fudge cookie dough pieces. It is available in the half gallon and pint sizes for a limited time.
“This is our first brand new flavor for 2020,” Joe Robertson, executive director of advertising and marketing for Blue Bell Robertson said. “Cookie dough is a popular mix-in for ice cream. We have flavors that contain the chocolate chip cookie dough and peanut butter cookie dough pieces. But, this is the first with fudge cookie dough pieces.”
Also from Blue Bell, Red Velvet Cake Ice Cream returned to stores in February, sold in the half gallon and pint sizes.