Wells Enterprises brand Blue Bunny is adding a new product to its popular minis line. Joining the brand’s Mini Swirls, new Mini Bars will offer a frozen treat in a smaller, snackable size. The new frozen dairy dessert bars are dipped in a cookie crunch coating with additional flavor inside. Mini Bars will come in an assortment of flavors that combine the classics, including Vanilla Caramel Crunch, Chocolate Cookie Crumble, and Strawberry Shortcake.
Blue Bunny is also launching its new take on soft serve with their Soft scoopables, as well as two new Twist Cones flavors. Soft scoopables will be available in Vanilla, Chocolate, Cookies & Cream, Strawberry, and Mint Chocolate Chip. Two new Twist Cones flavors – Salted Caramel Chocolate and Mint Chocolate – will continue to build out the Twist Cones platform with soft frozen dairy dessert twisted throughout with ribbons of fudge or caramel.
“Following the success of Mini Swirls, we knew we wanted to grow our ‘Mini’ platform with a new product lineup that offered the same snackable indulgence as the cones,” said Jeremy Hrynewycz, brand marketing director, Blue Bunny. “We are proud to launch Mini Bars as a new way to bring joy to consumers’ everyday lives with the perfect frozen treat that’s mini in size, but mighty in crunch.”
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny, lower-calorie Halo Top, the iconic Bomb Pop, and Blue Ribbon Classics.
Find out more at: https://www.bluebunny.com/