Due to the postponement of the Interpack trade show in Düsseldorf, Germany to 2021, Bühler decided to transfer its latest technologies to the virtual world and create an online fair with a 3D booth, digital showrooms, and expert presentations. Under the motto “creating food sensations”, the company is launching its first completely virtual trade show, which will take place from May 12-15.
During the first Bühler Virtual World press conference on Monday, May 11, CEO Stefan Scheiber, CEO of Bühler Consumer Foods, Germar Wacker, and CTO Ian Roberts will present the highlights of the trade show. This will be followed by a question-and-answer session. In a second press conference on Thursday, May 14, CEO Bühler Grains & Food Johannes Wick, and CEO of Premier Tech’s Systems and Automation business, André Noreau, will present the next steps of their strategic partnership. During the virtual trade show, journalists will also have the opportunity to explore Bühler’s virtual booth and have online interviews with experts.