Expo2015 has ended in Milan, Italy, few days ago with a great success: 21 million visitors, 6 of them from abroad. The exposition theme has been feeding the planet. One of the most interesting pavilion has been “Cibus is Italy”, run by Italian food producers association “FederAlimentare” and the Cibus food trade fair in Parma.
It was the only Expo pavilion to have presented all 13 segments making up the Italian food industry, from frozen food to cheese, from oil to pasta. In all 420 producers showcased their products.
Also, its lounge terrace and associated conference room have hosted a program of 250 events and 15 B2B sessions involving Italian producers and foreign buyers. The formula combining food presentations and tastings, conferences and business meetings will now be used in other trade fairs in Italy and abroad.
Expo2020 in Dubai has already requested a similar pavilion and the format will be the basis for Cibus 2016 in Parma next May.
The Italian food industry now has a historic opportunity to meet the demand for Made in Italy food products coming from all continents and double food exports. Cibus and Federalimentare are also in talks with the government to create a permanent observatory to identify products that are marketed under Italian-sounding names but are not Italian-made.