Dr. Oetker has developed a foodservice concept called Frau Renate that the company intends to implement in retail on a franchise basis, with the first store opening in EDEKA Markt Goerzen, in Koblenz.
Frau Renate will feature bakery products, bistro, and convenience store. It will serve original dishes that are prepared with Dr. Oetker products. The offer will include modern-inspired German and international kitchen classics, combined with fresh dishes for a light, conscious diet. Among those will be breakfast options from curd dishes and porridges, unusual sandwiches, trendy bowls, sweet and savory baked waffles, original pizza creations, and pudding variations.
Dr. Oetker offers business assistance and extensive support in the introduction, implementation and operation of a profitable commercial catering service. Due to the nature of recipes and a certain degree of convenience of the dishes, no specialist staff, such as a chef, is required to operate the store. The business model is based on Frau Renate retaining 80% of the items from the store and is therefore efficient, practical, sustainable and extremely attractive for market owners. “The concept draws the brand understanding and the product portfolio from the Dr. Oetker one, but it should not be understood as an ‘end in itself’. We don’t do it for ourselves, but for the trade,” explained Hans-Wilhelm Beckmann of Dr. Oetker Germany. “Rather, it is an aid to trade and sales support at the same time. Because the store concept can be implemented and used individually and variably through different modules, it can be used on both larger and smaller areas in almost every segment.”