According to the latest study on Frozen Food by the German Frozen Food Insitute (dti), frozen foods have become an indispensable part of today’s diet, as they are used virtually by everyone. The findings were shared by Christian Thunig, Innofact AG and Dr. med. Sabine Eicher, dti during the latest industry meeting, which took place between May 27-28 in Munich, Germany. The event welcomed 230 participants and was hosted under the #FROZEN #FOOD #FOOTBALL #FUTURE motto.
In the opening speech, Bernd Stark, dti’s CEO called on the industry to work even more closely – above all in terms of communicating the advantages of frozen food. He also pointed out that the last year, dti has worked intensively on the National Reduction Strategy at the round table of the Ministry of Food and Agriculture, and also took part in the discussion regarding appropriate nutrition labeling.
During the event, the institute set up five theme stations where the dti team informed attendees about current and future projects.
#FOOTBALL was the theme of the evening event, during which guests got to know the homestead of the newly crowned German Champion of the 2018/2019 season – Byern Munich – as part of a stadium tour.
Furthermore, the event offered the guests additional lectures by top speakers on key topics. Jan Fleischhauer, author and columnist hosted a lecture covering the topic of irrationality driven by fear, hysteria and scandal in social media. Using examples, he proved that we should not underestimate how quickly events and topics can “go viral” and how much damage they can do to business and institutions. That’s why companies should be very careful about what they do in social media.
Michael Pechmajer and dr. Stephan Hentrich, two digital experts from PricewaterhouseCoopers talked about their experiences in the development of digital strategies in medium-sized businesses. The frozen food industry encourages them to embrace transformation processes and develop new digital business models from a position of strengths.