The organizers of SIGEP – the B2B expo for artisan gelato, bakery, and chocolate – have revealed that according to recent CAN Agroalimentare figures, the artisan gelato market was worth EUR3bn during the current year in Italy and EUR9bn in Europe. Furthermore, they noted that the category is expected to grow with 10% in the country of origin.
Italy hosts a total of 39,000 gelato parlors, with Rome taking the crown with 1,400 specialized parlors and a workforce of 4,200 involved in the sector. To compare, Germany has only 2,000 gelato parlors. Overall worldwide there are currently more than 100,000 gelato parlors (60,000 of them are in Europe) which generate a EUR15bn world turnover.
In terms of capital, the General Secretary of the Italian Gelato Makers Association, Claudio Pica, foresees a 15% increase in sales over the August holiday season. Pica notes that after the bad weather and low temperatures at the beginning of the season, the heat exploded and this 15% increase is a figure the association hopes will remain constant, to make up for the negative percentage of the previous months.
As far as trends are concerned, the 2019 August fashion is leaning towards alcoholic sorbets, with watermelon and rum or lime and vodka.
“These are complex combinations to prepare and this means that gelato makers’ skills continue to grow, enabling them to build up an extraordinary globalized knowledge in raw materials from all over the world,” further explains Pica.
The next SIGEP edition is expected to take place on January 18-22, 2020. The organizers of the event, have also announced that the Italian team that will compete at the CMG Gelato World Cup during SIGEP has unveiled a proposal for the 2019 August holiday period which blends lime, watermelon, and melon.
The team includes well-known people in the sector: Multi-award winning Calabria gelato maker (Roman by adoption) Eugenio Morrone, the pastry chef from Valdobbiadene, ex-world champion, Massimo Carnio, Brescia chef and teacher Marco Martinelli and Ciro Chiummo, Neapolitan pastry chef and teacher, who will compete against Mexico, Singapore, Malaysia, Japan, Germany, France, Spain, Poland, Argentina, Colombia and Hungary.