Fi Europe CONNECT Enjoys Successful Start

The Fi Europe CONNECT platform is seeing intense activity, as more than 8,500 active participants have already taken part in the virtual event. The agenda featured topics like “Regulatory”, “Taste & Texture”, and “Sustainability”. According to organizer Informa Markets, more than 300 exhibitors are already showcasing their new products to attendees, who also have access to insightful live and on-demand content sessions until December 4.

As of 25 November, more than 10,000 meeting requests were recorded and, so far, there have been more than 4,500 conversations on the platform. Approximately 8,800 new contacts were made in the first three days alone. “Our goal was to focus on an exchange of ideas, networking and lead generation with our virtual alternative. This is what makes the live event Fi Europe co-located with Hi Europe, too, a magnet for the entire ingredients industry year after year,” Brand Director Julien Bonvallet said.

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