Convenience remains the primary motivator
By Canadean
When it comes to prepared meals, convenience is the primary motivator, responsible for 30.2% of consumption. The advantage of frozen meals over their main rival – chilled meals – is the significantly longer shelf life. While chilled meals should be consumed within days, ready meals can be stored in the freezer for months.
To promote this further, manufacturers can innovate with packaging that stores ingredients separately. For example, a tray with separate compartments for ingredients such as rice, sauce, and meat or fish will prevent those ingredients from interacting, preserving a better taste.
Microwaveable or heat-resistant trays that can be placed in the oven significantly enhance the convenience of the product. Such products require minimum effort and can completely eliminate the need for a plate or bowl. Bags that allow consumers to cook the product in their microwaves without piercing the packaging also add to the convenience aspect, keeping preparation time to an absolute minimum.
How can manufacturers highlight the value for money factor in frozen foods packaging? How can packaging convey indulgence? Why is targeting the older generation such an important factor for frozen food packaging? Click here to find out the answers to all these questions, in an in-depth article by specialist researchers Canadean.