Froneri is set to acquire the Noga Ice Creams Limited Partnership, subject to regulatory approval. Noga is part of the Nestlé-owned business Osem Group, which means Froneri will be entering the Israeli market for the first time. This deal will now bring all of the Nestlé Europe, Middle East & North Africa ice cream businesses into the Froneri group.
“We’re very excited to be building on the strengths of our existing joint venture with Nestlé. By entering Israel we’re continuing to realize our vision of becoming the world’s best ice cream company,” said Froneri CEO Ibrahim Najafi.
Froneri has confirmed that the existing management team will continue to lead the business. Leading Noga brands including La Cremeria, Extreme, Cookilida, Crunch and Gumigum will continue to be available.
“With its continued growth and global prominence in the ice cream market, Froneri’s success speaks for itself. This milestone deal marks the final stage of the transition of our EMENA ice cream businesses into Froneri, further strengthening its presence in the region,” noted Marco Settembri, CEO zone Europe, Middle East and North Africa.