The ice cream sector continues to dominate the French frozen foods market.
Estimates of the size of the French frozen food market vary, depending on which products are included. Total consumption (including foodservice as well as retail channels) amounted to an estimated EUR9.1bn in 2013, of which the retail sector was worth approximately 60%. Volume sales of frozen foods in France were worth in excess of 2 million tonnes in 2013, or nearly 32 kg per capita. However, the category declined by more than 2% in volume terms during the last year, reflecting its mature state.
Large retail outlets such as supermarkets and hypermarkets account for over half (55%) of sales of frozen foods in France, with the remainder made up by discount retailers, freezer centers and home delivery outlets.
Ice cream represents the largest sector, with a share of 31%. Frozen meat and fish and seafood account for additional shares of 20% and 12% respectively, whilst at the other end of the scale, frozen potato products and frozen pizza both account for less than 10% of overall sales.
Like most of its Western European neighbors, France has a highly seasonal market for ice cream, with the summer months between June and September accounting for almost two-thirds (65%) of overall consumption. In 2013, total consumption of ice cream in France amounted to an estimated 350 million liters, having increased by around 2% from the previous year. French per capita consumption of ice cream in 2013 was 5....