A new report by Persistence Market Research shows that frozen food is by far the largest category in the microwavable foods market around the world. It is also the fastest growing segment, in this regard.
Global microwavable foods market are split into three categories: frozen microwavable foods, chilled microwavable foods and shelf stable microwavable foods and some of the main producers worldwide are Beech-Nut Nutrition Corporation, Bellisio Foods Inc., Campbell Soup Company, ConAgra Foods Inc., General Mills Inc., Kellogg Company, Kraft Foods Inc., McCain Foods, Nestle SA and Pinnacle Foods Group LLC.
In terms of regional breakdown, North America and Europe are the largest market for microwavable foods, while the Asia-Pacific region is expected to be fastest growing market for this particular category.
“Busy lifestyle paired with increasing number of working women, ease of preparation and increasing urban population are some of the major driving force for microwavable foods market. Hectic life schedule and corporate work culture in the cities have forced the consumers to demand more of ready-to-eat meals or other ready-to-eat food items. Microwavable foods help the customer to fulfill their demand of tasty eating with less time consumption. Additionally, increasing number of working women is driving the global microwavable foods market. Majority of working women in the western countries have less time for cooking,” according to the report.
The U.S. Department of Labor says on its website that in 2013 there were 127.1 million working women in the U.S. which is expected to grow at 5.4% by 2022.