The global frozen fruit market size is expected to grow at a compound annual growth rate of 6.74% over the forecast period to reach a market size of USD6.366bn in 2027 from USD4.034bn in 2020.
A few factors that are essential to the frozen fruit market include rising demand for exotic fruits, a year-round availability of non-seasonal fruits, especially thanks to advancements in refrigeration technologies combined with rapid growth in food processing firms, rapid urbanization, and growing application of frozen food in a variety of food and beverage products as well as the rising awareness of associated health benefits.
Rapid packaging innovation for food, an increase in disposable income, and increased offline and online retail space are other drivers of the growth. Fruit that has been frozen rather than canned or dehydrated is also favored for ingestion.
Above all, the sensory qualities as well as the nutritious components have been quite well preserved. However, it is anticipated that the COVID-19 trade disruption will, to a certain extent, generate a downward drift in market trends for frozen fruit.
The European region is forecast to control a sizeable portion of the global frozen fruit market and support that market’s planned expansion.
The key factor that is anticipated to bring about the aforementioned is the increased preference for eating food that is quick to prepare while also being nourishing. Tropical fruit cultivation is not possible throughout Europe, with the exception of a few areas with unique microclimates. As a result, there are several potential for this industry to grow because to the expanding markets in Eastern Europe and throughout Europe.
The worldwide frozen fruit industry is anticipated to develop as a result of the high market share that frozen tropical fruits and berries are forecast to hold. Due to their high levels of antioxidants and other nutrients that are present in their natural state, berries have become one of the most popularly wanted fruits.
The popularity of smoothies and other healthy snack options, as well as the expanding innovation in food products driving their use by the food processing sector, have both helped to drive up demand for berries. The European market for frozen berries is anticipated to develop steadily, according to predictions made by Ministerie van Landbouw, NatuurenVoedselkwaliteit, the Dutch ministry in charge of agricultural policy, animal welfare, fisheries, food policy, food safety, forestry, and natural conservation.
Additionally, according to reports, the value and volume of frozen fruit and berry imports into Europe increased by an average of 5.0% and 8.0% per year, reaching EUR1.5bn and 935 thousand tons in 2018, respectively. As a result, the reported faster gain in volume than in value suggests a decline in import prices over the previous five years.
Furthermore, more than 50% of these frozen strawberry imports from Europe. The retail and foodservice channels use a lesser portion of the projected 500 thousand tons of berries that were sold in Europe in 2018; the fruit processing industry uses the majority of the remaining supply.
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