Häagen-Dazs ice cream announces its newest innovation entering the U.S. market, the Butter Cookie Cone, as the brand looks to offer a new experience to the growing consumer demand for premium snacking. It delivers on a one-of-a-kind dessert experience wrapping its famously luxurious ice cream in butter cookie from top to bottom.
The Butter Cookie Cone is a first-to-market frozen treat from Häagen-Dazs that is wrapped in unexpected moments of luxury. This is an original tasting sensation made of a thick, crunchy butter cookie rolled into a cone for the first time in brand history. It possesses all the characteristics of a traditional butter cookie made with butter, sugar and flour, but with more personality, style and attitude.
The cone is lined with rich chocolate inside and filled with four legendary top-selling Häagen-Dazs ice cream flavors including Vanilla, Strawberry, Chocolate and Coffee. From there, various combinations of decadent sauces such as raspberry, chocolate fudge, espresso or caramel are drizzled on the ice cream and generously sprinkled with indulgent toppings like cookie pieces and delicate chocolate curls, making each bite even more enticing than the next.
“Häagen-Dazs is anything but ordinary and we wanted to bring an extraordinary innovation to our consumers this year that delivered on handheld ice cream trends across the dessert industry,” said Elizabell Marquez, chief marketing officer of Dreyer’s Grand Ice Cream. “Frozen snacks have experienced explosive growth over the years and as category leaders, we recognized an opportunity for the Butter Cookie Cone to deliver on next level indulgence consumers desire and only Häagen-Dazs can deliver.”
Find out more at: https://www.icecream.com/us/en/brands/haagen-dazs